Thursday, 30 January 2014

U-Benders: The Press Release As News - A Case Study

The Sun.

I told you it was a slow news day.

And seeing as The Sun quote a tweet from Julian from 2012, it's clearly quite an old news day, too.
Please note, the Daily Mail also thought this was newsworthy.
Reprinting pretty the same press release - but with added faux outrage on someone else's part.
A wonderful Mail Online comments section, with readers fulminating about "The PC Brigade getting offended again!"
Even though no-one appears to have actually been offended.
Text book stuff!

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