Could there be a more fitting visual metaphor for what Pride has become?
All cash, no point?
Note that if a casual passerby wasn't told, they probably wouldn't have the foggiest what this is for.
It just looks like typical banal 'feel good' adspeak but with brighter colours.
'Barclays Bank' is rhyming slang for 'wank', you know?
PS Barclays - nice people to do (gay) business with, or corporate crooks?
|Buy at Pride with pride - brought to you by Barclaycard.|
Barclays observers might think that slashing jobs or preserving sky-high pay have been two standout themes of the Jenkins era so far. But behind the reinvention of Barclays to suit a tougher regulatory regime that will see a severe slimming-down of its trading activities there has also been a concerted effort to redraw its culture. Chief among that is treating customers better and making money in a responsible way — cue sniggers after its latest fine, for £26 million, when one of Barclays’ traders was discovered attempting to fix the price of gold.
While Jenkins forecasts it could take five to 10 years to restore the reputation of the bank, its reputation as a diverse employer has already won plaudits, not least from campaigning group Stonewall. Barclays’ Spectrum network for lesbian, gay, bisexual and transgender (LGBT) staff has 3,000 members. The bank ran the British finance industry’s first transgender-awareness event at its Canary Wharf base, as well as becoming the first UK bank to feature a same-sex couple in one of its adverts...
London's Standard interview with Barclays' CEO Antony Jenkins on 'why the bank is the headline sponsor of Pride in London'. So fawning and uncritical it could have run in Gay Star News.