2. Send a press release to the gay media.
PS Be interesting to see how much - if any - space Calvin Klein actually book for this ad.
NB You can't actually see these nooky-enabling jeans in the ad.
-[Ferdinand requested your private pics] -[denied] -Aw c'mon! -OK, here -Oops! Underwear's not expensive enough. Bye! #mycalvins— Gayer Than Thou (@Gayer_Than_Thou) July 31, 2015