Tuesday, 13 July 2010

YMCA: The Y Fronts Rebranding Campaign

Many stories about the YMCA rebranding itself as "The Y", today.
Most take their cue from the New York Times.
Most, but of course, mention the Village People hit - nudge-nudge, wink-wink.
We're told YMCA is "a gay anthem".
It was meant to be that when it was written 30 years ago, but it's not today.
Now you'll hear the record filling dancefloors not at gay clubs, but at (straight) wedding discos.
I've yet to see one news story explain why the YMCA was so eulogised.
The song is addressed to a young runaway, who's told the YMCA is a cheap place to stay, where he'll meet other gay men, and arguably most importantly of all, he's practically guaranteed to get some man-on-man action.
The Y insist "the new brand strategy" has nothing to do with how their name may have been brought into disrepute.
It's mainly "to increase understanding"; ie most people don't know what the fuck they actually do.
I think they're being sincere here.
But maybe this is all by-the-by.
If you read gay fiction or gay porn from the 1970s, American gay men always called the YMCA "The Y" anyway.

1 comment:

  1. I showered at the ymca and this fag comed on too me then he forced me on my knees and pulled out his cock and jerked off all over my face he asked me if I enjoyed it and then he blew off his load again in my face I said oh yes sir can I have more pls sir and I opened my mouth and put my touque out and he blew more load in my face and he told the front desk that we had sperm lunch in the washroom and the girl said on yummy