Sunday, 20 November 2011

Benetton: As Boring As Their Knitwear

The Guardian's Comment Is Free on some Benetton ad that shows the Pope kissing an Egyptian imam.
Big company release "controversial" ad, big company generates lots of free publicity - haven't heard that one before.
Stick to selling jumpers, dear.

PS It seems the posters appeared in a few Benetton shops in Italy, and were swiftly withdrawn. Job done?
In 1992 Benneton's ad, 'David Kirby', showed the aforenamed Aids activist on his deathbed surrounded by grieving friends and family.
Just about the only text on the ads was a phone number for Benetton - there was no number given for any HIV/Aids organisation.
What cocks.

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