Saturday, 12 November 2011

Daily Mail: Reading The Daily Mail With Noam Chomsky

"If you read the story to the last paragraph - and that's always a good idea; that's where the interesting news usually is when you read a news story..." *

Daily Mail headline;
Outrage as Tesco backs gay festival... but drops support for cancer charity event

First paragraph;
"Tesco has triggered outrage by ending its support for the Cancer Research ‘Race for Life’ while deciding to sponsor Britain’s largest gay festival.
"Some religious commentators and groups have condemned the decision and are calling for a boycott of the supermarket chain.
"Tesco has worked with Cancer Research for more than ten years, raising hundreds of millions of pounds to help combat an illness that will affect one in three of the population.
"The chain’s main contribution was support for the annual fundraising Race for Life, the UK’s largest women-only charity event, which has raised more than £400million for the fight against cancer since it began in 1994.
"But shortly after Tesco announced the partnership would end, the firm said it would be a headline sponsor of Pride London..."

Last paragraph;
"A spokesman for Tesco said: 'In the last year Tesco contributed £64m in total to charities and good causes in the UK and across the world. We are very proud of the work that we have done with Cancer Research UK and Race for Life and since 2002 over half our staff have been involved with the charity, raising over £7m.
'Although we jointly agreed with Cancer Research UK that we would not repeat the title sponsorship we had last year, we will continue to support Race for Life in the years to come through the thousands of staff that enter the event each year paid for by Tesco - still a very substantial contribution. It is not a case of favouring one community cause over another. The £30,000 we are giving to Pride London was an entirely separate decision. We support a great many charities and good causes and will continue to do so.'"

* Interview with Amy Goodman, 2008.

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