Wednesday, 23 November 2011

Pinkwashing: Gay Rights As Zionist PR Tool

"In 2005, with help from American marketing executives, the Israeli government began a marketing campaign, “Brand Israel,” aimed at men ages 18 to 34. The campaign, as reported by The Jewish Daily Forward, sought to depict Israel as “relevant and modern.” The government later expanded the marketing plan by harnessing the gay community to reposition its global image.

"Last year, the Israeli news site Ynet reported that the Tel Aviv tourism board had begun a campaign of around $90 million to brand the city as “an international gay vacation destination.” The promotion, which received support from the Tourism Ministry and Israel’s overseas consulates, includes depictions of young same-sex couples and financing for pro-Israeli movie screenings at lesbian and gay film festivals in the United States. (The government isn’t alone; an Israeli pornography producer even shot a film, “Men of Israel,” on the site of a former Palestinian village.)

"The growing global gay movement against the Israeli occupation has named these tactics “pinkwashing”: a deliberate strategy to conceal the continuing violations of Palestinians’ human rights behind an image of modernity signified by Israeli gay life. Aeyal Gross, a professor of law at Tel Aviv University, argues that “gay rights have essentially become a public-relations tool,” even though “conservative and especially religious politicians remain fiercely homophobic.”..."

The great Sarah Schulman writing in The New York Times (surprisingly).
See if you can spot the four page (!) front-of-house foldover ad from the Israel Government Tourism Office in your favourite gay mag this month.
Don't forget to read that fascinating history of the Galilee - but see if you can spot who's missing from it?


  1. Four men on a beach!?
    Tel Aviv here I come!!!

    (hope they're still there when I get there!)

  2. And where else in the Middle East could four men stand in the middle of an empty beach?
    Eh? EH????

  3. you might have missed this last week: