Thursday, 26 September 2013

Barilla Pasta Outrage: First They Came For The Lasagna...

The chairman of Barilla Group says his company will not feature gay families in advertisements for his products because he likes the "traditional" family. If someone disagrees, well, they can go "eat another brand of pasta."

Guido Barilla made the anti-gay comments during an interview with La Zanzara on Radio24 Wednesday. The radio host asked him why his company does not have ads with gay families.
"We have a slightly different culture," Barilla said, per a Huffington Post translation of the interview. "For us, the 'sacral family' remains one of the company’s core values. Our family is a traditional family. If gays like our pasta and our advertisings, they will eat our pasta; if they don’t like that, they will eat someone else’s pasta. You can’t always please everyone not to displease anyone. I would not do a commercial with a homosexual family, not for lack of respect toward homosexuals – who have the right to do whatever they want without disturbing others – but because I don’t agree with them*, and I think we want to talk to traditional families. The women are crucial in this." 

Activists are now demanding a boycott against Barilla, which is the world's largest pasta producer, according to Italy's Gazzetta del Sud. The protest became a trending topic on Twitter shortly after Barilla's remarks aired, with the hashtag #boicottabarilla. 

From Huffpost Gay Voices - the online home of boring bourgeois gay hysteria.

Naturally the united gay simpletons of Twitter have set it ablaze today.
Fuck knows how anyone who can get angry about something like this would cope if something really bad happened.
So a silly old man has said the sort of silly thing some silly old men sometimes say!
Is there an e-petition yet?
Has Dan Savage ordered us to boycott French red wine in protest?
Can someone knock up a poster of Il Duce Barilla with a Hitler moustache drawn on?
Should we be visiting our delightful Tuscan holiday homes in the near future?
Later this evening Fagburn will be protesting by pouring a tin of spaghetti hoops down the drain and then sending a photo of him doing it to the world's gay media.
Silence anyone you disagree with!
If you don't like what Guido has said buy another brand of pasta, that'll learn him, even though he said that's what he thinks you should do.
In fact, don't buy anything unless you've seen a gay dude in one of their adverts.
It's time to make a stand against these fascists who aren't very keen on having gayers in one of their crappy TV ads.
The revolutionary spirit of the Stonewall riots lives on.
¡No pastarán!

• Commercial Coset - an online compendium of LGBT-themed commercials from around the world. 
* NB This doesn't make sense. No idea if it's him or the translation.

Update: Actual - and non-ironic - Gay Star News' headline; 'Gay Hate Spaghetti'...

Update2: At last someone talking some sense, Barilla Chairman Doesn't Like Gay People: So What? J Bryan Lowder on Slate (though GB didn't actually say he didn't like gay people).
Good on the gay "movement"'s fetishisation of consumer boycotts (and corporate endorsements).

Readers' comments on gay sites are hilariously hysterical, predictably.
My favourite from The Advocate; "I had a few boxes in my pantry this morning. No longer."
Take that, pasta Nazis!

PS Some more brilliant reader comments by les enragés at The Advocate...


  1. Is this where you make the joke about gays not eating carbs anyway?

  2. Some NUTZ comments on for example Queerty.

    My favourite?

    'Considering Italy’s leading role carrying out the Holocaust you’d hope Italian businesspeople who oversee food manufacturing would be a bit more aware of the image Italian discrimination sends.'

  3. Gay Star News are actually using the term 'Gay hate spaghetti' in headlines - without irony!