Tuesday, 13 January 2015

Advertising: Barf-Fest At Tiffany's


It's almost a cliché at this point—that a little girl dreams of opening a Tiffany blue box from her beau when he finally pops the question. But what about the boys who dream of being proposed to by their beaus? 

For the first time, Tiffany & Co. is featuring a gay couple in its latest engagement campaign. (Fun fact: the pair are not models—which, really?!!—but an unnamed, real-life NYC couple.)

"Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms," said Linda Buckley, Tiffany & Co. VP of North American PR, in a statement to ELLE.com. "The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign."


The copy in the ad reads; ''Will you promise to never stop completing my sentences or singing off-key, which I’m afraid you do often? And will you let today be the first sentence of one long story that never, ever ends?'

Part of a campaign featuring seven couples - let me know if you see this ad appearing in a non gay mag. 

Or, indeed, anywhere.

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