Tuesday, 13 March 2012

Ben & Jerry's: I Scream At Ice Cream

The gay media have obediently reprinted a press release from Ben & Jerry's ice cream about how they have renamed a flavour 'Apple-y Ever After'.
"This March as the UK government debates whether to legalise same sex marriage, we've partnered with gay rights organisation, Stonewall, to raise awareness about the importance of marriage equality by renaming our Apple Pie flavour, Apple-y Ever After!"
Good for them. Hurrah!
An excited Stephen Gray at Pink News writes; "tubs will feature a gay couple atop a wedding cake decorated with rainbows."
You can see why he might have thought this, BJs sent out the above graphic of just such a tub. 
I was intrigued by a bit of small print hidden away on on Ben & Jerry's website - click on Q&As here.

Will "Apple-y Ever After" be available as an actual pint?
"Apple-y Ever After" will be symbolically launched to raise awareness for this issue and will not be an actual pint, but only available in selected scoop shops."

"Symbolically launched"??!! 
What on Jupiter does that mean? 
Surely they don't mean they haven't actually renamed the apple pie flavour?
So I rang the press office and checked if you can actually buy Apple-y Ever After in tubs in the shops.
"No. It's just in the Scoop Shops."
Ah, those funny things in multiplex cinema foyers.
So they come in a cute little tub with a gay couple on?
"No, in a cone."
So that's what "symbolically" means - it doesn't really exist.
Thanks for erm... nothing. 

Update: Gay Star News were a bit late with this, as per; "There's nothing more romantic than sharing a tub of Ben & Jerry's ice cream with the one you love and now your next scoop could help make gay marriage a reality in the UK..." Oh crap!


  1. This really is a scoop!

  2. I hope they're not just milking the publicity.

  3. YellowFireSalamander13 March 2012 at 15:43

    You're such a big Mr Softy, young master fagburn

    but you're absolutely right.

    It also seems the marketing dept of B&J have been working overtime on the puffed up comments on the Pink Paper comments page in support of B&J !

  4. YellowFireSalamander13 March 2012 at 15:52

    God, it is even worse that fagburn says. The voting system on the Pink Paper's comments around this article are fixed so that the outrageously positive comments in favour of B&J will not show a decline no matter how many times you click 'NO', (obviously from members of the PINK PAPER staff), whereas negative comments about B&J are hidden due to the negative comments!

    They refused to print my negative comment at all

    1. How surprising!

      Maybe they've been promised some free chocolate sprinkles...

  5. The 'thank you boss' comments after the Pink News story are ?**!!*